Philanthropy – good for business

Posted on February 5, 2013. Filed under: Sports |

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While some football clubs across the world scurried around to hastily finalise deals ahead of the January 31 transfer deadline, others calmly waited until near the end of the day to make probably the biggest announcement of that transfer window – Paris St. Germain (PSG) announcing the signing of David Beckham.

This occurrence was more than just a signing, I think it was a brilliant business move with charitable benefits; let me put it in context…

PSG is a club which is already doling loads of cash on its high-priced players. Their roster includes Brazilians Thiago Sliva and Alex, Argentinians Ezequiel Lavezzi and Javier Patore and Swedish superstar Zlatan Ibrahimovic.

Why would any team in 2013 want to sign a 37-year-old midfielder half-way through a football season? You do it when that midfielder has sold literally hundreds of thousands of jerseys bearing his name regardless of the teams he’s signed for. There’s only one man which fits such a description – David Robert Joseph Beckham.

PSG organised a press conference which got tremendous exposure towards the last few hours of the January transfer window and it was broadcast live on the internet.

Beckham’s signing was revealed to the world from Paris a few days after training with Arsenal under the guise of “keeping fit”, how laughable.

Just remember though that he has been without a club since leaving the LA Galaxy after winning his second straight MLS Cup in December and PSG have been interested in him since 2011.

Beckham announced he would be donating all of his wages, approx. £150,000 per week, for the duration of his brief five-month contract to a Parisian children’s charity.

It’s a wonderful gesture and one you don’t see many athletes ever doing. Beckham ahs won the love and adoration of fans the world around and the cities where he’s plied his trade – Manchester, Madrid, Los Angeles and Milan. This charitable move ensures he does the same in Paris whether he shines on the pitch.

“I don’t see that it’s a short-term contract. It might be a short-term project for me playing, but there’s a lot happening at this club with these owners. I might have only signed until the end of the season, but I consider myself to be part of the future of this club: in helping this club to grow and the French league to grow, and to help this club become one of the biggest powerhouses in football.”

This to me suggests that he’ll sell tens of thousands (or more) of shirts and maybe move on to become a PSG administrator. 19 (XIX) Entertainment (his agents) will reveal that in due course I’m sure.

One thing is sure, the charity beneficiaries wil benefit and at this rate my guess us that he’ll probably end up more popular than the Eiffel Tower.

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